The recent Coke win over NT Govt “Cash for Containers” recycling scheme made the news for many reasons. The power of corporate giants, the fast twitch response from citizens across social networks, public protests, citizen activism.
Plastic waste is a problem for producers and consumers that is set to have the afterlife of yellow-cake. It’s certainly become toxic for companies that refuse to ‘customize’ their packaging to suit local regulatory requirements.
Those personalised plastic coke bottles could come back to haunt consumers as images of ‘named and shamed’ waste emerge.
As consumers we have responsibility for supporting or boycotting socially and environmentally harmful products and packaging.
The public response to the court case gave some momentum to growing public awareness and concern about packaging and waste, and Greenpeace have seized the moment by advertising in mainstream newspapers.
See the Campaign Brief story on this ‘crowd-funded’ campaign.