http://www.forbes.com/sites/katelee/2013/02/17/makers-mark-sincerely-apologizes-for-almost-diluting-its-bourbon/

makersmarkhttp://www.forbes.com/sites/katelee/2013/02/17/makers-mark-sincerely-apologizes-for-almost-diluting-its-bourbon/

Maker’s Mark – this must be a promotional stunt. Maker’s Mark announce reduction of the alcohol content of their bourbon (allegedly to enable them to meet consumer demand). Then the ‘consumer backlash’ is reported widely in the media, with Maker’s Mark retracting their decision.

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