Desperate bid to win younger viewers for Oscars

As the average age of the viewer of The Academy Awards approaches 53 – the Awards ceremony turns tricks to lure advertisers – and the younger audiences that advertisers want.

Seth McFarlain has been a controversial, if unsurprising (given Ted’s success) choice this year, as host of the Oscars. The monologue he delivered – peppered with droll gags – attracted more condemnation from (grey) critics than youth tweets and TARPs .

seth -
seth –

 

 

 

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