Loitering with intent

Now these are something.

Branded designer tents could become a new form of Outdoor advertising.

Although considering the importance of metrics in the advertising world, you’d hope the tent was used in the populous camping grounds of major Music Festivals or Scouting Jamborees.

Or for use in the wilderness (say an ad for North Face outdoor adventure equipment) – where penguin traffic doesn’t contribute to advertising currency – you’d do a cross promotion deal with National Geographic to ensure there’s a cover image of your branded tent lit up on a remote iceberg.

The above image is from Coolhunter…

“On the FieldCandy website, a counter next to each design indicates how many of that design are still left. Each tent comes with a label that shows the edition number and the design name. Prices range from $430 for the black FieldCandy signature tent to over $1,000. FieldCandy ships around the world The tents are available exclusively through the website.” – Tuija Seipell

Not such a new idea though, I guess. Military tents are ‘out of home’ promotional vehicles, no matter how camoflagued they might pretend to be.


And there are all manner of promotional tents.

The advertising industry may be self-regulating but there are laws for just about everything else, including tents:

Summary Offences Act 1966 – SECT 49B

Loitering with intent to commit an indictable offence

49B. Loitering with intent to commit an indictable offence

(1) A person who-

(a) is a known or reputed thief or is known or reputed to have committed drug-related offences; and

(b) is loitering in a public place; and

(c) is so loitering with intent to commit an indictable offence;


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